As a real estate agent, social media marketing is essential in getting your brand’s name established nationally and globally. It is important to have an effective strategy to make the most out of these social media platforms, including Facebook, Instagram, etc. Real estate video marketing is the best way to get in front of more potential buyers these days and make more prospects than ever before.
If you are a real estate agent or an investor looking for more leads for your listed real estate assets, this blog might help you with some of those valuable insights.
Covid-19 Impact on Real Estate Marketing
The real estate industry has felt its impact as the world deals with the coronavirus outbreak (COVID-19). The virus has led to a decrease in global economic activity, which has affected real estate markets around the globe. However, many real estate companies and their owners have realized the power of social media marketing and boosted their property sales immensely through Instagram and Facebook. So, why not you?
Why Use Social Media To Sell Real Estate Assets?
Social media has always been a great way to capture a larger share of the market to increase the conversions for your property listings, even before the pandemic. Tapping into data, the report revealed that 98% of older millennials and 89% of boomers used websites as information sources for searching for homes or buying other properties for investment purposes.
Furthermore, it was found that 62% of home buyers were using mobile websites or apps while they searched for real estate properties.
With the help of some free real estate video editor platforms nowadays, you can create impressive videos showcasing your real estate company and promoting your business on social media. This blog has listed some of the most powerful ways to get more inquiries using real estate social media marketing. So let’s get started!
How to Boost Real Estate Sales Through Social Media Marketing?
-
Optimize your profile
The first thing you should do while using social media platforms to uplift your real estate business is to make sure that your business profile comprises all the crucial elements. Make certain that you provide all the necessary information about yourself. Information related to your name, contact number, email address, and even your website URL link on your account. A call to action is mandatory on your website or social media page.
Real estate video marketing is a great way to get in touch with potential customers if they require any assistance related to purchasing a property. You can also create a services section on your website page, which provides information about the type of services your real estate business provides and how they can be helpful for your prospects.
-
Real estate video marketing to exhibit your properties
Video is a powerful tool that grabs and retains your audience’s attention and is always interesting to watch as compared to reading long texts or seeing basic images.
Real estate video marketing is a dynamic way to expand the audience’s reach. You can create short video clips and upload them on social media platforms like Youtube, Facebook, and Instagram, or even create a Facebook Live or Instagram live stream showcasing your property. This way, you can generate more leads and get inquiries in bulk from your audience.
Various online real estate video editor tools in the market will make your work easier and that you can take help of.
-
Don’t hesitate to share social proof.
It is important to show evidence of customers’ responses after dealing with your company and purchasing a property. Therefore, customer testimonials play a vital role to build the trust of your audience.
Share customer feedback, reviews, and success stories with people on your social media account, showing your prospects how you have helped your old clients build their homes and sailed their boat in the property-purchase process. It will definitely help you gain more potential customers in the long run!
-
Share content for residing within your communities
When sharing content online, think about who will see your posts and how they can reap benefits from them. Share information specifically after analyzing your target audiences and evaluate where potential customers often visit more, like local events, feed updates, stories, live streaming videos, etc.
Additionally, your properties will be more likely to succeed if you focus on sharing relevant and interesting content with the people living in your area.
-
Start joining local online social media groups.
If you are looking for a way to connect with more customers in your area, Facebook Groups can be the perfect place. This platform is the biggest social media network globally, implying you will be able to attract more prospects once you join local Facebook groups.
Join these communities and build a decent reputation by collaborating with someone who already provides excellent service or products within the local territories. If not, you can also start promoting your listings on Facebook and Instagram groups.
You will be surprised to notice that multiple people who are in the groups will interact and enquire about your property listing within no time.
- Use Pinterest boards
The first step to getting your property marked on Pinterest is to pin your real estate asset’s photos to this platform. The agents’ can also add URLs to their listings on this magnificent platform.
You could also use images found within blog posts or other online content that might be relevant to potential buyers in their search process who are looking to buy a new home or property.
Group boards are an easy way to get your listings seen by mass audiences. If you are not able enough or willing to create it by yourself, then this might just do wonders.
- Use relevant hashtags
Did you ever consider using hashtags in your real estate marketing campaigns? There is no doubt that Hashtags can do wonders! It can help you increase conversion by reaching more prospects, building your brand awareness, and grabbing the attention of your target audience.
What is more important is that if your real estate agency posts with the right set of hashtags and targeted keywords, this will help to trigger search engines like Google or Bing. Eventually, it will help generate more traffic organically and directly drive the right audience to your website.
- Schedule content in advance
It is always better to spend your time wisely and generate more leads by scheduling social media content in advance. It will help you boost the sales of your properties and will draw the interest of more potential buyers once they see your content or posts about your listings.
Primarily, scheduling the social media content allows the real estate agents to prioritize their tasks and make them do the most important tasks first. This will help them move a real estate deal forward quickly and effortlessly.
Wrapping Up
Social media allows you to connect with potential buyers and sellers in a way that wasn’t possible before. By using social media effectively, you can increase your inquiries and grow your real estate business.
Out of all these ways, how would you like to generate more inquiries for your real estate company? Let us know in the drop-down section.
Stay tuned for more such real estate marketing tips.
