Artificial intelligence is becoming a very common buzzword in the tech world. It doesn’t seem that long ago that the world was just entering the age of the internet and now, not only is it at the beginning stages of the internet of things, but the world is preparing to be the pioneers of artificial intelligence in the next few years.
If you’re in the tech world, you’ve probably heard of artificial intelligence and might know a bit about what it is. But if you’re outside of the tech world, you might have heard of it as a threat to humanity, or something that will make robots smarter than humans, or something that will replace us all and make us obsolete.
Either way, even if you have heard of it, you might not have a full understanding of what it is and how it can be used in your business but are aware that Artificial Intelligence (AI) is a hot topic right now.
Everyone has seemingly heard of it at this point, and there are a lot of misconceptions floating around. Many people think of the Terminator and wonder what is the point of the entire thing. So, what is AI? Artificial intelligence (AI) is a broad concept that is concerned with intelligently making a machine function.
What is Artificial Intelligence?
Artificial intelligence (AI) is a type of computing that has a machine carry out tasks that usually require human intelligence. Artificial Intelligence Market has existed since the 19th century when it was first used to play chess.
However, it was only in 1956 when AI was first used in a computer program and in 1965 when AI was first used in a computer game. The term ‘artificial intelligence’ was first coined by John McCarthy in 1955.
Since then, AI technology has advanced to the point where it has become essential for businesses to take advantage of it. Here are some of the benefits of artificial intelligence:
What are the Benefits of Artificial Intelligence?
Artificial intelligence or AI is the intelligence displayed by software or a machine and is capable of learning as well as adapting to new situations and solving problems.
Artificial intelligence is already used in many applications and software programs, such as automated teller machines, virtual personal assistants (such as Apple’s Siri and Google Now), and video games.
If you work in marketing, then you know that you can never have too much data. This is especially true as marketers begin to realize the benefits of artificial intelligence (AI).
The great thing about AI is that it can be applied to any industry to give companies access to a new level of data. What does this mean for the tech-savvy marketer? It means that you’re going to have more data to work with.
More data can mean more targeted advertising and more effective campaigns. But that’s not all. Thanks to AI, companies can use data to reduce human error. This is important because human error is an extremely common occurrence.
It’s also extremely costly for companies. With AI, there’s no risk of human error. The technology is so advanced that it’s nearly impossible to make a mistake. The AI will do exactly what it’s programmed to do, and it’ll do it well.
