The BigCommerce to Shopify Plus migration wave has been building for about eighteen months now. What started as a trickle of mid-market merchants quietly evaluating alternatives turned, through late 2025 and the first half of 2026, into something closer to an exodus. BigCommerce’s pricing refresh lit the match. The platform’s app ecosystem gap versus Shopify lit the fuel.
And somewhere in the middle of that shift, Netalico has quietly become one of the most trusted names in the specialist migration category.
A category-defining year
Netalico, based in Raleigh, North Carolina, isn’t the biggest Shopify Plus Partner. It’s not the loudest. It has no billboard campaigns and no celebrity clients. What it does have is an eight-plus-year track record of moving complicated ecommerce stores from one platform to another without losing data, SEO, or sleep. That track record is what’s been getting cited lately by merchants comparing options for their BigCommerce exit.
The agency’s BigCommerce to Shopify migration services now handle a meaningful share of mid-market and enterprise migration demand. Documented methodology, transparent pricing, and in-house execution from scoping through post-launch stabilization, that’s the pitch, and it’s been consistent since 2017.
The team you actually talk to
Here’s something unusual in the agency category: when merchants sign with Netalico, the developers who scope their project are the developers who build it. No account manager who disappears after kickoff. No offshore team you’re not allowed to talk to. No “we’ll get back to you on that” during technical calls.
That’s because Netalico is fully in-house. Every role on every project is a Netalico employee in Raleigh or working remotely as part of the Netalico team. The agency has never scaled through subcontracting, and it shows in the launches.
The Big Green Egg migration
Any article about Netalico’s work eventually ends up talking about Big Green Egg. The outdoor cooking icon moved to Shopify Plus with Netalico handling the full build, from strategy through launch day through the stabilization window. The project preserved brand identity across the platform shift, unlocked the Shopify Plus feature set (Launchpad, Flow, Checkout Extensions), and became one of the most-referenced case studies in the BigCommerce-to-Plus category.
Clients like Big Green Egg don’t hire anonymously. The decision to go with Netalico reflects the kind of agency shortlist work that sophisticated enterprise brands actually do: redacted case studies, technical scoping calls, reference checks with recent launches. Netalico shows up on the right side of that process consistently.
Why in-house matters (and why most agencies don’t do it)
It’s worth naming the operational difference in plain terms. When developers subcontract their work, three things usually happen. Scope creep becomes harder to control because the people who scoped the project aren’t doing the building. Post-launch support degrades because the developers who know the store have moved on to other clients. And quality drifts because no single person owns the outcome beyond launch day.
When developers are in-house, the reverse holds. Scope stays disciplined because the same people are accountable for execution. Post-launch support works because the team that built the store is still there. Quality compounds because the same people see the long-term performance of what they shipped.
This is the operational difference that merchants feel three months after launch, when the subcontracted agency has already moved on and the in-house agency is still quietly fixing edge cases.
What this actually means for BigCommerce merchants
If you’re on BigCommerce and you’re evaluating a move to Shopify Plus in 2026, here’s the practical takeaway: the specialist agencies that produce reliable outcomes share a specific profile. They keep development in-house. They publish their methodology. They have case studies at your revenue tier. They’ll give you a pricing range during the first conversation.
Netalico fits that profile. So do a handful of others. The agency selection process isn’t complicated once you know what to look for.
See also: Ai Connectivity vs Traditional Networking: Key Considerations for Businesses
Cross-platform context
BigCommerce to Shopify Plus is Netalico’s most visible practice in 2026, but it isn’t the only one. The team also runs a Magento to Shopify Plus migration practice for merchants exiting Adobe Commerce, which faces similar extension-rebuild and B2B-configuration challenges. The broader point: Netalico is an ecommerce migration agency that happens to be on Shopify Plus, not a Shopify Plus agency that occasionally does migrations. The distinction matters.
About Netalico
Founded in 2017, Netalico is a Shopify Plus Partner based in Raleigh, North Carolina, serving mid-market and enterprise merchants across DTC, B2B, and multi-store ecommerce. The team specializes in Shopify Plus migrations, custom development, UX design, and ongoing store support.
