Despite having various ways of running a campaign by online companies and businesses, there are a few that still dominate the present online marketing scenario, and without a doubt, cold email remains at the top of them. Companies spend a great effort and employ the most creative minds to craft a compelling email to send to their potential clients, but success is only guaranteed with their deliverability.
In most cases, the emails end up in the spams and don’t see the light of day. However, with the right methods and a cold email deliverability tool, you can land your potential clients’ inboxes. Today, we are sharing some of the most effective, tried and tested methods to improve your cold email deliverability:
Authenticate Your Domain with Email
To make your email look like it is not coming from a potential scammer, authenticate your domain with your email. Gmail, Yahoo, and Outlook are inbox providers and use SPF and DKIM records to verify that the email sent is from the sender who has permission to use the domain. If your domain is not authenticated with these inbox providers, they state the same in the mail, and it ends up going to spam.
Avoid Spam Words
The world of email marketing is filled with spam, and people now avoid emails that have words that appear more in spam mail. To avoid getting rejected at a first instance, if you successfully land in the inbox of target clients, then do not use spammy words, which can be words that we even use in our daily lives. Once you have crafted the email, make sure to go through it and remove every word that may sound like spam.
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Don’t include Attachments
It has always been seen as a standard practise to attach images, links, and even videos in cold emails to attract the attention of customers, but things have changed, and Gmail and other inbox providers have started treating such emails as spam and sending them to the spam folder. The best practise would be to send a warm-up mail without any attachment, and once the customer engages with it, you can send a follow-up mail with images and links to your website and others.
Personalization
To not get identified as a bulk email sender, always use personalization in your cold email. All the bulk mails have the same pattern and similar words, which are easily identifiable by the receiver and the filters, and they all end up being in the spam folder. To make your cold mail feel like it has been crafted exclusively for the receiver, add personalization, and no, mentioning just the name won’t be enough, but add more custom-made alterations.
There are ample methods apart from the ones discussed here that can help you improve how you craft your cold emails and ensure their deliverability. You may not have implemented the right ways until now, so try these methods and see what wonders they do for your successful cold email deliverability.
