If you run a small business that serves the local community, you will no doubt be interested in the contents of this short article, which offers cost-effective ways that you can market your business.
- Handing out printed flyers – Despite the fact that we are living in a digital age, it is still an effective strategy to hand out printed flyers. You can design a flyer using Ms Publisher or similar program, save the file on a memory stick and take it to your nearest print shop.
- Digital billboards – If you really want your message to be seen by thousands, there are digital billboard solutions in Auckland from an established local signage contractor. Placements ensure that you get maximum exposure and hi-resolution graphics attract the eye of all passers-by.
- Social media – Facebook offers unlimited marketing potential for small businesses; first create a Facebook business page and make good use of the many Facebook marketing tools, which can cement your name and logo with the local community. If you are not IT minded, ask a local digital marketing agency to put their social media marketing team on the case. Daily posting of rich content engages users and with rapid reply to comments, you will quickly generate a strong following.
- Local radio & podcasts – It might surprise you to learn that many people listen to podcasts while doing things around the house or on a long flight and if you have an interesting story, local radio and podcasts offer good exposure. Short ads on local radio stations with a simple message are a great way to get your name known and be creative! Better still, hire a leading digital marketing agency and let the pros take over.
- Sponsor local athletes – This is often overlooked by the small business owner; supporting a local sports team shows the world that you are supporting your local community. This gets your name out there and local journalists would probably interview you about your involvement.
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If you would like to get your brand and message to the local community, all of the above can help you to succeed. Sit down and compile a plan that incorporates a few of our strategies and set the ball rolling.
